The origins of Reef sandals began in the early 1980’s when two brothers from South America, Fernando and Santiago Aguerre, moved to California. The brothers were inspired to create a high-quality product especially for the surfers who shared their passion for the sport. The Aguerre brothers’ dream for the Reef brand came to fruition with just four thousand dollars in capital, hard work and innovative marketing. The brothers soon began a controversial ad campaign featuring ‘Miss Reef’. Miss Reef was inspired by the exotic women on South America’s beaches. Through the bold campaign Reef began to attract interest from surfers who discovered Reef’s great products.
Reef sandal designs are inspired by the beauty of their surroundings. Reef continues to honor their environment with Reef Redemption. Reef Redemption is the Reef brand’s eco-conscious program that includes three phases of achieving their goal of environmental preservation: 1) using renewable resources for Reef products 2) giving by donating funds to humanitarian and eco-conscious charities 3) reducing material and energy use at Reef’s company headquarters.
Famous for their signature men’s Reef Fanning style and leather sandals, Reef continues to make every beach trip better with comfy sandals that withstand the elements. Reef sandals are ‘ridiculously comfortable’ but you won’t have to sacrifice style for the sake of Reef sandal comfort. Whatever path you take, Reef sandals go where you go.